Programme Management for Les Mills International

INTRODUCTION

Les Mills International (LMI) is an Auckland, New Zealand-based fitness company founded by Phillip Mills. It's the world's largest provider of choreographed exercise to music fitness classes. Les Mills exercise programs are licensed across 15,500 gyms and health facilities in 80 countries, with over 100,000 Les Mills licensed instructors worldwide. 

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THE CHALLENGE

Engagement One

  • Interim Head of Online - Standing in whilst LMI completed the hiring process

  • Development Manager - Managing the 4 person development team and taking full ownership for their work

  • Project Management - Managing the upgrade of LM.com, managing delivery of Autoship (payment gateway) upgrade

  • Consultancy - Delivering reports, detailing the people, processes and resources required to deliver digital effectively and efficiently 

Engagement Two

  • Digital Ecosystem Program Manager - Managing all aspects of delivery (vendors, stakeholders, budgets, timings) for the digital strategy engagement delivered by HUGE's New York Office, a full redesign/redevelopment of www.lesmills.com, the design/development of www.lesmillsinyourclub.com, programme management for www.lesmills.com/borntomove & the mobile implementation of the legacy lesmills.com, and management of the technical relationship with Reebok

  • Consultancy - Authored Accessibility Policy, User Testing Policy, Technical Brief for lesmills.com and papers on Single Sign On/User Data Migration to the Cloud and Website Localisation scope 

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IMPACT

Engagement One

  • Authored and delivered consultancy reports for the effective delivery and support of digital systems 

  • Successfully implemented the turnaround plan for the development team: transitioning the team from working remotely to working in person at LMI; securing the dev team on long term contracts; implementing formal project methodology; development release cycle and structured QA and regular and effective stakeholder reporting. This allowed the dev team to:

    • Reduce the bug/issue list from 100+ to zero - a breakthrough record

    • Implement a new customer service/support model that dramatically increased the satisfaction of our international sales partners

    • Successfully deliver the upgrade of "Autoship" - a custom e-commerce application for the collection of subscription payments from instructors

  • Successful upgrade of the design and CMS for www.lesmills.com

  • Successfully recruited team members in project management, tech management and technical writing

  • Authored the business case (approved by the LMI Board of Directors) for the implementation of a replacement Online Platform (Salesforce + related applications)

Engagement Two

  • Authored the LMI "Approach to User Testing" - allowing LMI to deploy quick turnaround beta-testing programmes

  • Authored the first LMI Accessibility Policy for Digital

  • Managed the creation of LMI's first set of "Digital Brand Guidelines"

  • Delivered a replacement for the mobile version of lesmills.com (prior to the fully redeveloped version of the lesmills.com being delivered)

  • Managed vendors and stakeholders in NZ, UK and the USA to successfully scope and deliver lesmills.com, lesmillsInyourclub.com a support tool for B2B sales & the sales site for the new Born to Move program aimed at children and teens

  • Authored the plan/Statement of Work for the localisation of the newly redeveloped Lesmills.com across five local markets (US, Uk, Germany, Nordic and China)

  • Supported the successful procurement and implementation of the Digital Asset Management (DAM) system through the provision of consultancy support for the original Business Case, defining the rollout plan for local markets and defining the SLA/local market support model