Bio.

With 15 years of international agency and client-side experience I have a proven track record of helping corporate businesses, start-ups and public sector organisations develop and implement leading digital strategies, technologies and products. My track record includes successful project leadership, product development and strategy formulation across a broad range of clients including: IAG Insurance (AMI & State Insurance) Les Mills International, Unilever (AXE/LYNX), Bacardi, Guinness, Rio Tinto plc, O2, Microsoft, Shell plc, HM Treasury, HM Home Office, The Arts Council, Heineken, Cheltenham & Gloucester, Channel Four, Cadbury (Kraft) and Adidas.

I’ve successfully delivered the full range of digital engagements including; online apps, mobile apps, games, YouTube campaigns, video & film shorts, technical builds, E-Commerce, CRM, Agile (Scrum), operations, business analysis, financial management

digital production, digital campaigns, process, strategy, media, gaming, technology selections, UX, SEO, CMS, platforms and responsive design/build.

The work I’ve delivered has won numerous awards over the years including; 2013 Cannes Lions 60th International Festival of Creativity winning: Gold Lion for Best Integrated Campaign Led by Promotion and Activation, Silver Lion for Best New Product Launch/Re-Launch or Multi-Product Promotion and Short List for Best Use of Experiential Marketing in a Promotional Campaign (Axe/Lynx Apollo) - Winner 2012 Innovative use of Social Media MI Awards & Social Buzz Awards Winner 2011 (Guinness Facebook App) - MEGA Innovation Award (Technology for Social Change) and nominated for multiple BIMA awards, an AOP award for Best Cross-Media and a Broadcast Digital award for Best Use of Digital Technology (Superme/Channel 4).

Education: 

  • 2020 Master of Commercialisation and Entrepreneurship (MCE) - University of Auckland

  • 2015 Driving Strategic Impact – Institute for Personal Leadership, Columbia Business School Executive Education

  • 2013 Agile Product Development – Roman Pilcher Training

  • 2009 Post Graduate Certificate in Management – University of London (Birkbeck College)

  • 1996 Bachelor of Arts (Political Studies, Philosophy and Economics) – University of Auckland

Certifications: 

  • 2010 Certified Scrum Master – LASTing Benefits/Scrum Alliance

  • 2008 PRINCE 2 Practitioner – Pentagon IT/Office of Government Commerce